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digitaldatatactics.com

Website review digitaldatatactics.com

 Generated on July 30 2023 00:00 AM

Old statistics? UPDATE !


The score is 41/100

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SEO Content
Title

Digital Data Tactics | Analytics Implementation Tips & Tricks, from Jenn Kunz



Length : 77

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Description



Length : 0

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Keywords



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Og Meta Properties This page does not take advantage of Og Properties. This tags allows social crawler's better structurize your page.
Headings
H1 H2 H3 H4 H5 H6
12 31 16 1 0 0
  • [H1] Digital Data Tactics
  • [H1] Problems with the “Autoblock” approach to Consent Management
  • [H1] Silly Launch Builder Chime
  • [H1] How I got OneTrust to Work with Adobe Launch
  • [H1] TMS Best Practices: Naming Conventions and Meta Info
  • [H1] TMS Best Practices: Deduplicate scripts and events
  • [H1] TMS Best Practice: Move tags lower on the page
  • [H1] Should I use my TMS’s Extensions to deploy tags, or copy-and-paste as custom code?
  • [H1] Server-side Tag Management: Setting Appropriate Expectations
  • [H1] Governing your tags going forward
  • [H1] Auditing your marTech tags and TMS
  • [H1] Posts navigation
  • [H2] Analytics Implementation Tips & Tricks, from Jenn Kunz
  • [H2] Call it what it is: consent management is complicated
  • [H2] On the other hand, one case FOR Autoblock:
  • [H2] Conclusion
  • [H2] My Goals With This Setup (Opt-In and Opt-Out)
  • [H2] OneTrust Setup
  • [H2] Why not use OneTrust to block Launch altogether?
  • [H2] Why not use the OneTrust Launch Extension?
  • [H2] Global “True” Page Top Rule
  • [H2] Inserting the OneTrust library (from within Launch, if you must)
  • [H2] Set up consent data elements
  • [H2] Set up the ECID Opt-in Service
  • [H2] Set up Rule Conditions
  • [H2] Side Note: Don’t forget to honor non-banner-based opt-outs!
  • [H2] Side note: Cookie Deletion
  • [H2] Validation
  • [H2] Tracking Opt-In/Opt-Out Rates
  • [H2] Adobe Analytics Settings for Privacy
  • [H2] Conclusion
  • [H2] Launch Rules, Events, Conditions, Data Elements, and ACTIONS
  • [H2] Don’t stop with good names, add even more info!
  • [H2] Keep information ABOUT the tag WITHIN the tag
  • [H2] Use a Tag Request Intake Process
  • [H2] Keep a “pixel menu”
  • [H2] Consider having some restrictions on what you deploy
  • [H2] Establish a follow-up cadence
  • [H2] Just… do something
  • [H2] Keep a Tag Inventory
  • [H2] Use Tools Like Observepoint
  • [H2] Use TMS Container Export tools
  • [H2] Do what you can
  • [H3] Complication #1: Many Points of Failure
  • [H3] Complication #2: Cookie/script inventory management
  • [H3] Complication #3: Ownership
  • [H3] Complication #4: No Nuance in Categories
  • [H3] Complication #5: Timing
  • [H3] Complication #6: It can needlessly lose Adobe Data by not taking advantage of the Adobe Opt-In Service.
  • [H3] Complication #7: Page Performance
  • [H3] Don’t use Autoblock if you can help it
  • [H3] Important: Timing Issues for opt-in land (GDPR)
  • [H3] Set up data elements for each category
  • [H3] Updating Permissions (Banner Interaction)
  • [H3] Things I’ve found useful for testing:
  • [H3] Recent Posts
  • [H3] Categories
  • [H3] Recent Comments
  • [H3] Meta
  • [H4] Govern Tags, Not Cookies
Images We found 42 images on this web page.

31 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 38%

Ideal! This page's ratio of text to HTML code is between 25 and 70 percent.
Flash Perfect, no Flash content has been detected on this page.
Iframe Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.

Реклама
URL Rewrite Bad. Your links have query string.
Underscores in the URLs We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links We found a total of 92 links including 1 link(s) to files



Anchor Type Juice
Skip to content Internal Passing Juice
Home Internal Passing Juice
About Internal Passing Juice
Beacon Parser Tool Internal Passing Juice
PocketSDR Mobile App Internal Passing Juice
DTM Examples Internal Passing Juice
Problems with the “Autoblock” approach to Consent Management Internal Passing Juice
consent management Internal Passing Juice
governance Internal Passing Juice
Implementation Internal Passing Juice
Launch Internal Passing Juice
Privacy Internal Passing Juice
consent management Internal Passing Juice
privacy Internal Passing Juice
Jenn Kunz Internal Passing Juice
my post on setting up Onetrust Internal Passing Juice
Tagging Overload presentation Internal Passing Juice
an inventory of 200+ common domain/vendor associations External Passing Juice
some sort of inventory of the tags on your site. Internal Passing Juice
one way to do that Internal Passing Juice
View all 2 comments Internal Passing Juice
Silly Launch Builder Chime Internal Passing Juice
Tools Internal Passing Juice
launch Internal Passing Juice
tips and tricks Internal Passing Juice
Live Expression External Passing Juice
soundbible External Passing Juice
found on stack overflow External Passing Juice
compliance Internal Passing Juice
onetrust Internal Passing Juice
* Internal Passing Juice
*** Internal Passing Juice
** Internal Passing Juice
if you optimize your banner and really think through how you present information to your users External Passing Juice
twitter External Passing Juice
slack External Passing Juice
“Global Privacy Control” options! External Passing Juice
the Adobe Documentation External Passing Juice
this blog post by Abhinav Puri External Passing Juice
my Page Top rule Internal Passing Juice
Tagtician External Passing Juice
Adobe Privacy API External Passing Juice
Adobe Privacy JS External Passing Juice
than this general good advice External Passing Juice
AMCV and AMCVS cookies External Passing Juice
ECID’s disableThirdPartyCookies setting External Passing Juice
I’ve found this easiest to do in Firefox External Passing Juice
General Report Suite Settings include a “Replace the last octet of IP addresses with 0” option and an “IP Obfuscation” option External Passing Juice
this back-end setting External Passing Juice
One comment so far Internal Passing Juice
TMS Best Practices: Naming Conventions and Meta Info Internal Passing Juice
this feature request External Passing Juice
my post on governance Internal Passing Juice
One comment so far Internal Passing Juice
TMS Best Practices: Deduplicate scripts and events Internal Passing Juice
TMS Best Practice: Move tags lower on the page Internal Passing Juice
Should I use my TMS’s Extensions to deploy tags, or copy-and-paste as custom code? Internal Passing Juice
Server-side Tag Management: Setting Appropriate Expectations Internal Passing Juice
this series Internal Passing Juice
why marTech Ecosystem health matters Internal Passing Juice
deploy HTTPS cookies External Passing Juice
established why marTech Ecosystem health matters Internal Passing Juice
Tag Inventory Internal Passing Juice
my governance workbook download Internal Passing Juice
a free chrome extension External Passing Juice
“Tag Initiators” tool External Passing Juice
in my post on marTech impact Internal Passing Juice
our vendor/domain mapping database External Passing Juice
better.fyi External Passing Juice
the Launch Parser. External Passing Juice
has a great tool External Passing Juice
json2table External Passing Juice
.com External Passing Juice
Analysis Internal Passing Juice
Archives Internal Passing Juice
Code Internal Passing Juice
conferences Internal Passing Juice
Consulting Internal Passing Juice
DTM Internal Passing Juice
Ethics Internal Passing Juice
Personal note Internal Passing Juice
Single Page Apps Internal Passing Juice
Problems with the “Autoblock” approach to Consent Management Internal Passing Juice
Problems with the “Autoblock” approach to Consent Management Internal Passing Juice
How I got OneTrust to Work with Adobe Launch Internal Passing Juice
How to control tags so they don’t control you Internal Passing Juice
Jan Exner External Passing Juice
Converting Doubleclick tags to Global Site Tag (gtag) Internal Passing Juice
Log in Internal Passing Juice
Entries feed Internal Passing Juice
Comments feed Internal Passing Juice
WordPress.org External Passing Juice

SEO Keywords
Keywords Cloud tags some page just data autoblock tag onetrust cookies consent
Keywords Consistency
Keyword Content Title Keywords Description Headings
onetrust 72
tag 61
cookies 60
page 54
consent 54

Usability
Url Domain : digitaldatatactics.com
Length : 22
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.
Dublin Core This page does not take advantage of Dublin Core.

Document
Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 16
Warnings : 39
Email Privacy Warning! At least one email address has been found in the plain text.
Deprecated HTML Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
Excellent, your website doesn't use nested tables.
Too bad, your website is using inline styles.
Too bad, your website has too many CSS files (more than 4).
Too bad, your website has too many JS files (more than 6).
Perfect, your website takes advantage of gzip.

Mobile
Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content

Optimization
XML Sitemap Missing

Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
Robots.txt http://digitaldatatactics.com/robots.txt

Great, your website has a robots.txt file.
Analytics Missing

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

PageSpeed Insights

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